CV

Javier Loria — data architect and mentor. 35+ years in software, 25+ specializing in BI and semantic models on the Microsoft data platform.

Contact Information

Name Javier Loria
Professional Title Data Architect · Semantic Models on the Microsoft Data Platform
Email Jloria@primusdata.net
Phone
Location , San José, Costa Rica

Professional Summary

Data architect with 35+ years in software and 25+ specializing in business intelligence and semantic models on the Microsoft data platform. Founder and mentor at Primus Data. I focus on hands-on knowledge transfer — learning by doing — so every client builds lasting internal capability.

Experience

  • 2018 -

    San José, Costa Rica

    Founder & Mentor
    Primus Data
    Founder of a data consultancy specializing in the Microsoft data platform, with a team certified in Microsoft Fabric and Power BI.
    • Design, build, and rollout of corporate data warehouses, data lakehouses, data marts, and semantic models on Microsoft Fabric, Power BI, and SQL Server.
    • “Learning by doing” mentoring for client teams including Dole, El Colono, and Motiva.
    • Coordinated teams of up to 40 Fabric-certified professionals for support, SQL optimization, and continuous improvement.
  • 2005 - 2018

    International

    Mentor & Consultant
    Solid Quality Mentors
    Data warehouse and BI mentoring and consulting on the Microsoft data platform.
    • DW/BI mentoring and consulting for clients such as Capital One, Atlanta Gas Light Company, Microsoft Spain, and Dole/Standard Fruit Co.
    • Author and co-author of official Microsoft courses (MS 2781, MS 2782A, MS 2784A) and SQL Server training materials.
  • 1999 - 2004

    San José, Costa Rica

    General Manager
    New Horizons Costa Rica
    General management of the IT training center.
  • 1995 - 1999

    San José, Costa Rica

    Instructor & Training Manager
    New Horizons Costa Rica
    Advanced Microsoft and Novell training.
    • Taught advanced Microsoft and Novell courses: Windows NT, Visual C# and Visual Basic, SQL Server (7.0 onward), SSAS, MDX, and BizTalk.
  • 1993 - 1998

    Costa Rica

    Software Developer
    Micromundo
    • Designed and implemented POS systems and custom C++ solutions for hospitality and retail chains.
  • 1991 - 1993

    Costa Rica

    Sales Manager
    Mercantil de Alimentos
    Commercial and sales management.
  • 1986 - 1991

    Costa Rica

    General Manager
    Repauto
    General management, overseeing company operations.

Education

Awards

  • 2005
    Microsoft MVP — Visual Studio
    Microsoft

    Most Valuable Professional award recognizing community and technical leadership (2005).

  • 2001
    Microsoft MVP — SQL Server
    Microsoft

    Most Valuable Professional award recognizing community and technical leadership (2001–2002).

Publications

Skills

Microsoft Data Platform (Expert): Microsoft Fabric, Power BI, SQL Server, T-SQL, DAX, SSIS, SSAS, SSRS
Data Architecture (Expert): Semantic models, Dimensional modeling, Data warehousing, Data lakehouse, Medallion architecture, ETL / ELT
Delivery & Enablement (Expert): Hands-on mentoring, Team enablement, Solution architecture, Knowledge transfer

Languages

Spanish : Native speaker
English : Advanced

Certificates