speaking

Talks on semantic models, data warehousing, and AI in the data workflow — practical sessions for practitioners.

I speak on semantic models, data modeling, and architecting analytics on the Microsoft data platform — practical sessions aimed at practitioners, not product tours. I present in English or Spanish, in person or remote.

Topics I present

  • Semantic models on Microsoft Fabric and Power BI — modeling for analytics that scale, and the design decisions behind them.
  • Data warehousing and T-SQL in practice — the patterns and trade-offs that hold up in production.
  • AI in the data workflow — MCP, Claude Code, and AI-assisted requirements for data teams.

Background

I spoke internationally on the Microsoft data stack with SolidQ, and I’ve spent the last 25 years designing data solutions across Latin America while building Primus Data in Costa Rica. I’m a well-known voice in the Spanish-speaking data community and I’m now bringing that work to English-speaking audiences.

Selected recent talks

  • T-SQL Tricks for Your Data Warehouse: Live Kanban (Trucos de T-SQL para tu DW: Kanban en Vivo) — Charlemos de SQL Server — June 2026
  • Generating User Stories with AI (Generación de User Stories con AI) — Private client workshop — June 2026
  • Models for Digital Leadership (Modelos Para Un Liderazgo Digital) — SJO Digital 2025 — May 2025
  • Modern Commercial Strategies with Semantic Models in Fabric and Power BI (Estrategias Comerciales Modernas con Modelos Semánticos en Fabric y Power BI) — Panamá Puente Digital 2026 — April 2026
  • Claude Code — MCP for Power BI (Claude Code - MCP Power BI) — Power BI User Group Costa Rica — March 2026

International speaking (2007–2012)

Earlier in my career, with the support of SolidQ, I spoke regularly at international conferences and Microsoft events across Europe:

  • DevWeek (London) — the UK’s largest conference for developers, DBAs, and IT architects — 2007–2012, in English
  • SQL Summit Madrid — 2007–2016, in Spanish
  • Windows IT Pro / SQL Magazine: SQL Server 2005 Roadshow — across Spain, Turkey, the Netherlands, and Finland: Madrid, Barcelona, Valencia, Seville, Bilbao, Zaragoza, Istanbul, The Hague, and Helsinki
  • Microsoft events — TechNet, PDC, and others

Invite me

Available for conference sessions, user groups, and workshops, in English or Spanish, in person or remote. Contact: Jloria@primusdata.net